A good agency should welcome sharper questions. A weak agency hides behind jargon.
Strategy questions
Ask how they choose pages, keywords, campaigns, budget, and priorities.
For a local service business, the practical test is simple: does this help the right customer trust you faster, contact you easier, or help you spend money with better information? If not, it is probably noise.
Tracking questions
Ask how calls and forms will be measured and how lead quality gets reviewed.
For a local service business, the practical test is simple: does this help the right customer trust you faster, contact you easier, or help you spend money with better information? If not, it is probably noise.
Ownership questions
Ask who owns the website, ad account, analytics, content, and creative work.
For a local service business, the practical test is simple: does this help the right customer trust you faster, contact you easier, or help you spend money with better information? If not, it is probably noise.
What Techpros would check first
- Your current site structure, speed, mobile experience, and conversion paths.
- Your Google Business Profile, reviews, categories, service areas, and local competitors.
- Your Google Ads tracking, search terms, landing pages, and wasted spend.
- Your best-fit service and location pages, plus the resources needed to support them.
FAQs
What is the most important question?
Ask how their work will create and measure qualified leads.
Should I ask for references?
Yes, especially for similar local-service businesses.