A redesign that ignores SEO and conversion is just an expensive costume change.
Before design
Audit current URLs, rankings, traffic, leads, forms, page speed, service gaps, and competitor depth.
For a local service business, the practical test is simple: does this help the right customer trust you faster, contact you easier, or help you spend money with better information? If not, it is probably noise.
During design
Build around services, proof, reviews, CTAs, mobile behavior, and page speed.
For a local service business, the practical test is simple: does this help the right customer trust you faster, contact you easier, or help you spend money with better information? If not, it is probably noise.
Before launch
Check redirects, sitemap, schema, forms, analytics, mobile QA, and key conversion paths.
For a local service business, the practical test is simple: does this help the right customer trust you faster, contact you easier, or help you spend money with better information? If not, it is probably noise.
What Techpros would check first
- Your current site structure, speed, mobile experience, and conversion paths.
- Your Google Business Profile, reviews, categories, service areas, and local competitors.
- Your Google Ads tracking, search terms, landing pages, and wasted spend.
- Your best-fit service and location pages, plus the resources needed to support them.
FAQs
Should I keep old URLs?
Useful URLs should be preserved or redirected carefully. Deleting them blindly is risky.
Do I need new copy?
Usually yes. Design cannot save vague copy.