Positioning
Split commercial and residential intent so visitors can find the right path quickly.
Portfolio case study
Boyd's Blinds
A product-heavy service site has to help buyers choose. That means categories, use cases, photos, quote paths, and trust signals need to work together instead of living in separate corners.
Project context
Commercial/residential product website
A Phoenix window-covering rebuild with separate commercial and residential paths, product-category pages, resource guides, clear quote paths, and a polished estimate experience.
Built for: Commercial and residential window-covering company
The problem
What the site needed to solve.
Boyd’s Blinds needed to speak to two buyer groups without making either one feel secondary: commercial property decision-makers and homeowners comparing shutters, blinds, shades, and coverings.
Commercial-first homepage positioning
Product and resource library expansion
Responsive visual/product polish
Clear estimate and contact paths
Approach
How Techpros shaped the build.
Page structure
Expanded product-category pages and supporting resources so the site can answer selection questions before an estimate request.
Inquiry path
Made quote paths easier to follow while improving the visual polish and mobile experience.
Technical work
Balanced premium imagery with practical product guidance instead of turning the site into a shallow catalog.
What you can inspect
The finished website is public.
Open the live site to see the navigation, service depth, mobile experience, and inquiry path in context.
Public live website with commercial and residential buyer paths.
Product and resource library structure that supports comparison and selection intent.
Estimate flow strengthened for high-intent visitors.
Responsive visual polish across category-heavy content.
Related services
The Techpros work behind this kind of project.
Web Design in Utah
The premium no-builder-bloat approach Techpros uses for service and product-heavy sites.
Explore →Google Ads Landing Pages
Why paid traffic needs clear product/service match and proof.
Explore →Website Redesign Checklist
What to preserve and improve during a rebuild.
Explore →Park City Web Design
A useful comparison for premium design buyers in higher-value service markets.
Explore →Portfolio
Return to the portfolio hub and compare the public examples together.
View portfolio →FAQs
Questions about this example.
Why does Boyd’s Blinds matter as Techpros proof if it is outside Utah?
It shows the same local-service architecture in a different market: clear buyer paths, product depth, quote flow, and premium positioning.
What can I inspect on the live site?
You can review the separate commercial and residential paths, product categories, buying guides, mobile navigation, and estimate experience.
What can Utah service businesses learn from this rebuild?
Product and service pages need to help buyers choose, not just list options. That same principle applies to contractors, home services, and professional services.
Next move
Want us to look at your current site?
Send the website and tell us what the business needs it to do better. We will review it before recommending a rebuild.